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In August, it became known that Selena Gomez plans to register her own beauty brand. Then it was still not known what exactly the singer planned to release, but today Selena Gomez announced the launch of her own line of cosmetics - Rare Beauty. Not surprisingly, the pop star chose the beauty industry for her business. Selena loves experiments with makeup, trying on pastel shades, then bright colors and pronounced black arrows. Vogue has gathered some facts about Selena Gomez's new business.
When did it become known about the launch?
Selena Gomez applied for the brand of the cosmetics line back in August 2019, but announced her official debut today on her Instagram Live page.
Brand Mission
To be different from others means to feel comfortable alone with yourself,” Selena Gomez explained the mission of her brand. "I stopped trying to be perfect. I just want to be myself".
What is the story behind the brand name?
Selena Gomez called her cosmetics line Rare Beauty for a reason. This is a tribute to her third and most important studio album, Rare. "This cosmetics is intended for enjoyment - it is something very special," said the singer. "We should not look like everyone, we should be like ourselves."
What will enter the brand line?
While Gomez keeps a secret which products will be released under the brand name Rare Beauty. Selena also hinted at the vastness of the lineup. "There are many other things that I want to share with you guys, but we are going to share them in a few months," said the singer. However, fans of Selena suggest that the bold matte red lipstick that was used to make up the girl’s lips during the live broadcast will go into the lineup.
When will cosmetics go on sale?
Selena Gomez declined to give an official release date for the cosmetic line. “Guys, I’ve been working on this special project for two years and I can officially declare that Rare Beauty will be presented at Sephora stores in North America this summer !,” wrote Selena in her Instagram account and shared her first teaser of the brand. “I have more, what to share with you, and I can’t wait any longer, as well as the world of beauty. "
Surprise! Selena Gomez Unveils Her Brand New Tattoo
This Thursday 16 January, the star revealed her brand new tattoo through an Instagram post that did not leave anyone indifferent.
It is in the neck of the singer - just below her right ear - that the word "Rare"is now inscribed. In all letters and in a delicate typography, he dresses divinely his head wear, all in finesse. If this tattoo is inscribed on his skin just a week after the release of his new album named after the same name - Rare - this is obviously no coincidence. Far from being the first and certainly not the last either, we still imagine that it has a very special meaning for her - who had not released an album for 4 years.
Especially since - through the 13 titles of this new opus - Selena Gomez admits to having unveiled herself as never before. She talks about her past relationships and the injuries that have marked her, such as her breakup with Justin Bieber, for example, to whom she seems to address directly.
Inspired by his life and very intimate therefore, this album took time to see the light and its release represents a real release for the artist.
By the way, this is not the first time that Selena Gomez has tattooed herself in a way that pays tribute to an important moment in her life. Just a few days ago, as an example, she revealed that she had gone under the needle to mark the date of her kidney transplant above her elbow - a way for her to commemorate that day that marked her life. We imagine that this is probably the reason why the caption of his last Instagram post included the mention "I started again".
Yes, Selena Gomez has indeed started again and it seems that it is to the delight of her fans. While it's barely a day since the photo of her new tattoo-accompanied by a video where she is seen discovering it - is posted, there are already 4.8 million likes and several tens of thousands of comments. The least that can be said is that once again the singer was unanimous.